The village is located in Takeo province about 71 km south of the capital city Phnom Penh. This is where famous Cambodian Homestay is located. The village project was established based on the following change theory.
- Build the fire – Developed one model village of success where more than 15% of the population works in fashion value chain
- Prove that the concept is impactful,
- Changing the mindset (Qualitative change) – Showing the impact of fashion value chain on people in the villages using real-time feedback tool that will be developed to reach the masses and inspire them by using positive reinforcement instead of guilt trips and scaremongering.